Berkeley Independent Group

Strategic Marketing

The key to marketing success is the use of all marketing tactics: strategy, digital marketing,  branding, public relations and advertising.

The challenge is knowing which  shutterstock_61371424tactic to use and how to make it work in order to achieve the established marketing  goals. 

Berkeley Independent Group will help your business generate marketing results by:

  • Developing a marketing/branding strategy – a consistent theme for all marketing tactics
  • Marketing to the right audience – everyone is not a potential customer
  • Maintaining consistency in your messaging
  • Maintaining current and consistent information on all platforms – Website, Facebook, Linked In, Yelp, etc.
  • Creating and maintaining a Marketing budget
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